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Search Engine Marketing, SEO

Internet Marketing has caught up well in the Middle-East and many of your competitors are probably optimizing their websites in Dubai or the UAE using SEO (Search Engine Optimization), what are you doing about it?

SEO Gets Your Website to the Top, Naturally

According to VeriSign, over 1 million new website addresses are registered every month – that’s over 40,000 per day! How do consumers find their way through all these sites? The answer is search engines.

You’ve probably heard of Google, Yahoo!, MSN and others. These are the big players in the search engine business and millions use them daily to find everything from stock tips to sports cars. Even if you’ve never thought about search engines before, these statistics illustrate how important it is for your site to be listed in them. But being listed isn’t enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your site.

Have you ever wondered why some sites turn up at the top of a search result while others are buried 10, 20 or 100 pages down? It is because some sites are not search engine friendly. Organic Search Marketing is an effective strategy that results in competitive rankings for your site – leading to increased targeted traffic. Unlike Paid Search Marketing, Organic Search Marketing will help your site be ranked in the search results rather than the paid links section.

Search Engine Optimization (SEO) delivers ongoing ROI

Sure, it is good to get some quick wins and early traffic to your site with Paid Search Marketing, or even Email Marketing campaigns but to run and win in the longer race you need strategic, sustained and quality search marketing. WSI Consultants are trained and certified in advanced Search Engine Optimization (SEO) techniques to deliver continued results and ROI on your online marketing expense.

What is it that your business needs to market effectively online and enhance your revenues significantly? Whatever it is you are missing, your WSI Internet Marketing Consultant can help you analyze your business needs and guide you towards an appropriate Search Engine Marketing (SEM) and even Social Media Optimization (SMO) strategy. To help you move your business to the next level, WSI can provide you with a comprehensive mix of SEM tools and techniques.

Mend the holes in your copy

Never before has quality copy been so important. Randomly examine a bunch of sites that you browse regularly. If these are sites that actually encourage you to take the desired actions, they are most definitely good content sites. Mind you, “good” does not necessarily mean “a lot”. What it does mean is “compelling”. A landing page of 250 words can drive more qualified leads and conversions than a 700 words, badly written, long scrolling page of little value. Likewise, a “scanty” page that says very little and does not tell the visitor what to do next or persuade a buying action is of no use either.

As search engines refine their algorithms and place greater importance on useful, meaningful, well written copy that is SEO-friendly, the savvy Internet marketers like those led by WSI Consultants, are winning with words! You can too. Call your WSI Consultant today to find out how your Web copy can be polished up to drive good search results and quality conversions.

 

Fast Facts

Despite current economic conditions video ad spending is expected to rise by 45% in 2009 to reach $850 million. - Source eMarketer, Dec 2008

Advertisers will continue to use or increase their Search Marketing budgets in 2009. Expected growth for this online advertising tactic is in the double digits at 14.9% in 2009, to a total $12.3 billion. – Source eMarketer, Dec 2008

Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. – Source eMarketer, Dec 2008

In light of the economy US advertisers are moving millions of dollars from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. The same holds true for the UK and other developed nations.– Source eMarketer, Dec 2008

Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings. – Source eMarketer, Dec 2008

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